The Difference Between Internet Marketing & Internet Advertising


Although internet marketing and internet advertising involve professionals using the internet as a medium to promote their products, brands and services, there is still an ongoing debate as to which term is deemed to be more suitable. According to Wikipedia, online or internet advertising is described as a type of promotion that makes use of the internet to reach out to prospective customers and send them marketing messages. However, Wikipedia defines internet marketing as the process of promoting products or services over the internet.

After intensive research, online experts have come to the conclusion that the purpose of internet marketing and internet advertising, which is to promote goods or services online, is basically the only thing that these two have in common. Ultimately web advertising and web marketing are two very different concepts. This will become clearer as you continue reading.

Internet marketing is considered to be the bigger concept, while internet advertising is just one slice of this pie. Internet marketing basically includes tools like Search Engine Marketing, SEO, Email Marketing, Content Marketing and Referral Marketing. However, Internet Marketing comes along with marketing materials. For example, any banners or ads that pops up while browsing the internet can be termed as online advertising, which is a part of the whole digital marketing strategy.

Another important point to note is the fact that although the term says Internet marketing, it does not mean that only the internet will be used during the course of the marketing campaign. Other tools like email marketing and mobile marketing may or may not be used as well. So, Internet Marketing is actually much broader and involves a lot of tools and techniques to get potential customers interested in the products or services that your business is offering. Internet advertising is not limited to only ads put up on websites. According to the experts in the industry, mobile advertising, search engine results pages, banner ads, online classified ads, blogs and media ads are termed as internet advertising. More often than not, these types of internet advertising are handled by ad server or a system that handles online advertisements.

Since internet marketing is a much larger concept, it requires a whole lot more attention than internet advertising. The responsibilities that come along with internet marketing are deemed to be much more and needs to be handled very carefully in order to make the marketing campaign a roaring success.

Since there are several different forms of internet advertising, a company or a business owner can pick one or more out and earn a lot of money. Some of the commonly used tools include Cost per View, Cost per Click, Cost per Action, Cost per Visitor and so on. Therefore, the return on investment is much more compared to internet marketing.

Internet Marketing is usually executed by using an expert or a professional to make sure that the campaign goes well. The fees of the media marketer can actually turn out to be much more than placing an advertisement online.

November 3, 2017

Use Of Technology In Our Daily Lives


Use of technology in daily life is increasing day by day without which you can find it difficult to complete many tasks. There are many technologies simple as well as sophisticated which helps you in different ways. Use of technology is prevalent in every sphere be it business, education, health, etc. so it is essential to be updated about the new and emerging technology sooner or later as you will start using them in your daily life.
Technology in simple terms is the knowledge and understanding the usage of tools, methods or systems that aids in solving a problem or serving a purpose. To improve your daily lives new technologies will be invented, but how it is also essential to know how it helps you in your everyday life.

Communication: Can you imagine a day without your smartphone or your email? That is how technology has taken a grip on you. It has helped ease and improved the way you communicate with people. As technology has grown so has the way to communicate change, it is not as how it was ten years ago. People use many communication channels to interact with each other and use many gadgets like mobiles, computers, tablets, etc. The Internet is also another proof of how it has made lives more comfortable. With the advent of social media keeping in touch with friends and people around you is fun and easy.

Education: Education system has improved due to its integration with technology. Now there are numerous ways to learn and share knowledge and information to students. Training and assessing students is also more accessible and has become more efficient and effective too. Latest learning materials are available for students to learn and gather information instead of relying on outdated textbooks. Moreover, students and teachers do not need to be physically possible and sit in front of each other, e-learning tools enables to study from anywhere.
Health: Like all other sectors, the health sector has also got a significant boost due to technological advancements. That has helped medical professionals to detect and cure illnesses that were incurable a few years ago. Equipped with the latest tools and technology, hospitals and caregivers can treat patients better, life support machines have helped many people stay alive. Most recent research and new medicines compliment technology to provide more health benefits to the people.

Business: Technology has helped save companies a lot of money. Instead of spending money on hiring an individual to perform routine tasks, you can use technology. When compared to the money you spend on paying an individual, using tools and technology is a lot less expensive. Moreover, it is less prone to errors, and they can be used to scale your small business as and when you need.
The Internet has also helped business evolve. Customers no longer go to marketplaces to buy their products. Instead, they shop online. You can purchase almost all the products and services that you need using the web, and that has led to e-commerce business doing millions of transactions every day.

To conclude, technology plays a significant role in daily lives without which there would be very little fun, and life would have been boring. As people are embracing technology, innovators are motivated to bring out new inventions to make experiences even better.

July 1, 2017